Marketing Education
Faculty:
Name & Email Conference Website Phone
Julieanne Ash 7th Period Web Site 832-484-4873
Cindy Eschenburg 1st Period Web Site 832-484-4992

Marketing, Sales & Services

9166CT                                       , Recordkeeping

Principles of Business, Marketing, and Finance

Students will participate in activities which focus on business ownership, business and personal finance, global economies, business operations and advertising. The course allows students to be involved with a variety of activities such as running a business, evaluating leadership styles, problem solving, business setting, marketing, and finance.

 

Sports and Entertainment Marketing

This course will provide students with a thorough understanding of the marketing concepts and theories that apply to sports, sporting events and entertainment. Students investigate basic marketing, licensing, target marketing, sponsorship, event marketing, promotions, and implementation of sports and entertainment marketing campaigns.  This course will also provide an opportunity to develop various marketing and business plans, evaluation and management tools, sponsorship proposals and endorsement contracts.

 

Fashion Marketing

This course is designed to provide students with knowledge of the various business functions in the fashion industry. Students will explain the importance of fashion; demonstrate knowledge of fashion history and how it relates to today’s fashion, along with distinguishing among terms used in the industry. Students will gain a working knowledge of promotion, textiles, merchandising, pricing, selling, visual merchandising, and career opportunities in the fashion industry.

 

Retailing and E-Tailing

Students will focus on the retail phase of marketing and career planning, credit, merchandising math, control and planning, retail safety and security, selling, entrepreneurship and promotion. Students will have the opportunity to develop skills that involve electronic media techniques necessary for a business to compete in a global economy.

 

Advertising and Sales Promotion

This course is designed to be a comprehensive introduction to advertising. Students will learn techniques used in current advertising, including print, broadcast, and digital media. Students will explore the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision process. The course provides an overview of how communication tools can be used to reach target audiences and why we buy what we buy.

 

Entrepreneurship

Students will gain the knowledge and skills needed to become an entrepreneur. A primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a strategy to organize and  promote the business and its products and/or services. Advanced Technical Credit and Tech Prep college credit are available through community colleges in Texas.

 

Marketing Dynamics (Career Preparation)

Students gain knowledge and skills to help them be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management and selling skills. Students will seek employment in marketing occupational areas related to apparel and accessories, banking, food marketing, automotive retailing, general merchandising, retailing, promotion, international marketing, travel and tourism, wholesaling/warehousing, and personal services marketing.  Classroom activities will correlate with work-based experiences. Students are responsible for their own transportation to their training stations.  Advanced Technical Credit and Tech Prep college credit are available through community colleges in Texas.

 

Practicum in Marketing Dynamics (Career Preparation II)

Students gain knowledge and skills to help them be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management and selling skills. Students will seek employment in marketing occupational areas related to apparel and accessories, banking, food marketing, automotive retailing, general merchandising, retailing, promotion, international marketing, travel and tourism, wholesaling/warehousing, and personal services marketing.  Classroom activities will correlate with work-based experiences. Students are responsible for their own transportation to their training stations.